Releasing a new product? Improve your announcements and brand visibility with PR content through Brand Featured.
Imagine spending months working on a new product and investing countless hours in development only to see it receive little to no attention when it finally launches.
Not a great feeling, right?
It’s scary, discouraging, and a scenario that no business owner wants to face, yet it happens all too often.
In a highly-competitive marketplace, standing out and getting noticed is a challenge. No matter how innovative or high-quality your product is, it’s unlikely to succeed if it doesn’t reach the right audience and get the attention it deserves. Even with a solid customer base, launching a new product can be risky and uncertain.
This is why it’s important to have a comprehensive promotion strategy that includes leveraging the power of media exposure to increase your product’s visibility and social proof.
This is where Brand Featured comes in.
How can Brand Featured help?
Brand Featured is a team of professional writers and marketers who specialize in helping businesses secure coverage on major news outlets and authority websites such as NBC, FOX, CBS, and USA Today. Some of these networks have over 10 million monthly visitors, offering your brand an opportunity to boost your online visibility and increase your conversion rate.
Having “As Seen On” logos on your website gives credibility to your business and makes potential clients more likely to patronize your products and services. These logos are social proof that you deliver what you promise and are an authority in your field. They’ve been instrumental in successfully launching several products and taking startups to their next level of growth.
Working with Brand Featured for product launches is a great way to generate interest in your new offering. Press articles can create excitement for your product before its release while highlighting its unique features and value. Moreover, publishing these articles across 100+ authority websites adds legitimacy to your claims, encouraging customers to buy your product even if they haven’t physically seen it.
With news features and “As Seen On” website logos, you are more likely to build trust with target customers. In addition, promoting your product release through other means will be much easier.
How else can I promote my product launch?
1. Work With Influencers
Working with influencers is one of the best ways to build anticipation and excitement for your new product. Similar to having an “As Seen On” logo on your website, influencers add credibility to your product, making it more appealing to consumers.
2. Host a Launch Event
Hosting a launch event and inviting industry experts, media personnel, and celebrities to get a first-hand experience of your product is a sure way to generate interest. It’s an excellent opportunity to showcase your product’s unique value and increase media coverage.
3. Leverage Email Marketing
Email marketing helps you reach out to your existing customer base and inform them about your product release. You can also use email marketing to build a targeted list of leads who have expressed interest in your product or related offering.
3. Maximize Your Website
Having the “As Seen On” logo stamped on your website is just one way to utilize your website for product releases. Using pop-up entries to introduce the product and announce exclusive discounts can also draw positive attention to it.
Product launch is your chance to make a great first impression and set the tone for your product’s success. Having the right promotional strategy and working with the right team is crucial in creating buzz around your product and improving your sales outcomes.
Conclusion
Winning your product launch requires online credibility and an effective marketing plan. Getting an “As Seen On Fox News” logo can be the first step in establishing your online authority and making potential customers interested in your new product.
So if you’re looking for a cost-effective way to advertise your business as seen on major news networks, consider using Brand Featured. Showcasing your product on reputable news outlets or high-traffic websites can enhance your visibility, boost your credibility, and accelerate your success.
