Press releases should be published the right way. Know how to find the best press release distribution services online.
Gone are the days when people reached for the newspaper to get their daily dose of news. In today’s digital world, people scan headlines on Facebook, Twitter, and other social media platforms through their mobile devices.
For a brand to make it in their consumers’ social media timelines, they must hop on trends and create their own buzz in order to stand out in the saturated world of digital media. In order to gain the right kind of attention, subscribing to press release distribution services is one sure way to make it to the spotlight.
What is a Press Release?
First things first, what is a press release and why should your brand consider it? Basically, a press release is an official statement delivered to the news media and beyond.
It is usually a short article containing all the important information about what’s latest with your brand. When picked up by the right media channel, you can bask in the glory of brand exposure.
Whether it’s about launching your brand, introducing a new product, or announcing an official event, a press release is a creative way to give your story a wide exposure and help you reach your target audience.
Besides writing the perfect press release, finding the best press release distribution service for your business is also as important.
What are Press Release Distribution Services?
Now that you know what a press release is, the next logical step is knowing how to write one or better yet, make your life easier and find the right kind of press release distribution services.
Just imagine, if your brand were to distribute a press release by yourself, you and your team must go through the rigorous process of finding media contacts, creating a targeted media list, pitching to each and every media outlet, following up, and maintaining media relations in order to get results.
The art of the press release distribution remains to play an important role in any successful branding campaign.
Press release distribution services like BrandFeatured are tools that allow businesses like yours to send press releases to a large number of journalists, social networks, and traditional or digital media outlets without any hassle.
You must remember that press release distribution services make it possible for your brand to be known. An article will not go anywhere if it is not managed properly.
How to Find the Best Press Release Distribution Service
A press release is more than just an article, it is also a valuable piece of marketing content, especially when done right. This is why it is crucial to find the best press release distribution service for your business.
When it comes to finding a match fit press release distribution service, there are a few things you must consider:
- Media database
In order for a press release to be effective, it must reach the right people and that will only be possible if your chosen press release distribution service has the right connections.
For example, at BrandFeatured, we are proud of having over 100 new sites across their network. In fact, we also offer guaranteed publishing to affiliates of NBC, FOX, CBS, and USA Today. Because of our established connections, some of the websites that we have previously worked with have over 10 million visitors per month.
- Distribution speed
It is also essential to look for services that have a reasonable turnaround time. You don’t want to miss the perfect opportunity for your press release. Let’s say, if time is of the essence and you need to have a crisis management article out stat, a press release distribution service who can do a same day or 24-hour turn time would be your best bet.
- Audience targeting
The best press release distribution services also have audience targeting capabilities and options. Their service is designed to make it easy and affordable for both small and big businesses to send out professional media announcements to their desired target audience.
By knowing audience data, it can also increase your brand’s chance of landing additional coverage with interested journalists or media outlets that cover stories for the same type of audience.
- Value for money
While seeking the assistance of a press release distribution service will save you and your company from a whole lot of stress, its starting cost must still be reasonable. Make sure to look for the most affordable press release distribution services in the market that have a good track record in brand building.
Press release distribution packages vary depending on the services and the company you will select.
To show an example, at BrandFeatured, we post our pricing at our website so interested clients can assess if our package is within their means. This way, it is easier for businesses like you to determine whether or not our pricing and services meet your needs.
- Writing services
Some press release distribution services like BrandFeatured have in-house writers to help author your brand’s story. This way, you are assured that your press release is being developed by an experienced writer, giving your story a better chance of getting additional coverage.
This also takes the responsibility off of your team. After all, you are subscribing to a press release distribution service to have a published article that will stand out and is free from any typos or grammatical errors.
Press release distribution services are quite useful, right? Take your time and analyze all of your options. Remember, aside from having a high quality and compelling press release, having the right press release distribution service on your side is the foolproof way to elevate your brand.
Choose to work only with the best that makes affordable press release distribution possible. Spread your Press Release with BrandFeatured https://brandfeatured.com/promote.
