Maximize your sales potential with these 7 expert strategies for optimizing your product descriptions. Craft compelling copy that converts today!

Ever wondered why no matter how high the traffic to your website is, it is not converting to sales? The answer might lie with your product descriptions. 

It is an easy and common mistake for writers and copywriting experts to belittle the power of product descriptions. It might seem too good to be true but knowing the right strategies for writing product descriptions will help you sell your products. 

Everyone in your company may already know what a product description is, but they may still be unaware of the strategies for writing product descriptions. The fact of the matter is that product descriptions are more than just simple and short sentences. It must explain what a product is and why it is worth purchasing. 

To help you and your brand compel more customers to purchase your product, we will be sharing below seven effective strategies for writing product descriptions. 

1. Identify your target audience

This is the golden rule in writing any material and it is one of the most effective strategies for writing product descriptions. If you know who your preferred market is, write to them and use the language and tone they prefer. 

Your product will only appeal to the right audience if your choice of words and tone is catered specifically to them. 

2. Talk about benefits 

Another foolproof way to entice your target market is by getting them excited about your product’s features and specification. So, make sure to highlight the benefits of what you offer. Make your customers know what’s in it for them. 

If you have to appeal to your target audience’s imagination to prove a point, then so be it. Do not be afraid to play with words and let the imagination do all the work. 

3. Put the most important information at the top 

Similar to writing a press release, product descriptions are also meant to be read. Essentially, you are competing for your customer’s attention. Put the important information at the start of your sentence and this will definitely be one of the most advantageous strategies for writing product descriptions for your brand. 

4. Minimize the use of superlatives

We know a product description sounds way better if it sounds special and better among the rest. But the harsh truth is, having a lot of superlative adjectives in your product description might make it sound insincere. 

It is recommended to provide specific proof instead as to why your product is the best. Customer testimonies or statistics are good supportive statements. 

5. Remember to be SEO friendly

The obvious reason why a customer is checking out your website is because they found your brand while searching in Google or Safari. Hence, it is only smart that your product description is also suited for search engines. At the end of the day, your website needs to rank high on search engines to have a wider reach. 

While this is an effective strategy, stay mindful that you are writing for your audience and not for a search engine. Combine creative text with your keywords so it will work best for you and your audience. 

6. Use bullet points when necessary 

There is only so much that a person can pay attention to when browsing for products online. To help your customer have an easier time skimming through your product description, add a list of features or technical aspects at the end. This technique will satisfy the curiosity of buyers who want to have all their questions in mind answered. 

7. Keep it short and simple

Do not go overboard with the product description— the more impactful, the better. So, have your writers take the time to choose the right words and grab your customer’s attention without them having to read more.